Search Engine Optimization Specialist

Description:

We are seeking a creative and results-oriented SEO Expert/Specialist to join our team. The ideal candidate will have expertise in SEO strategies for eCommerce websites, along with knowledge of digital marketing techniques and a creative mindset to develop innovative solutions to enhance our online visibility and sales performance.

RESPONSIBILITIES :

• Conduct comprehensive keyword research to identify relevant keywords and phrases.

• Develop new ideas and methods to improve website performance.

• Optimize website content, meta tags, headings, and images to improve on-page SEO factors.

• Support with development and implementation of off-page SEO strategies, including link building, to increase domain authority and backlink profile.

• Collaborate with internal teams to ensure content aligns with SEO best practices and engages the target audience.

• Identify and help to resolve technical SEO issues, such as crawl errors, sitemaps, and website speed optimization.

• Monitor and analyze competitors' SEO strategies to identify opportunities for improvement.

• Generate and provide regular SEO performance reports and audits highlighting key metrics and achievements.

• Utilize SEO tools (e.g., Google Analytics 4, SEMrush, OnCrawl, Screaming Frog, etc) to analyze data, track progress and device best approaches.

• Update SEO recommendations on the CMS and follow up with Technical Teams for completion of SEO tickets.

• Keep up to date with leading best practices and industry updates & share insights with internal teams.

REQUIREMENTS :

• Bachelor's degree in marketing, communications, or a related field.

• Minimum 3 years of Experience in SEO

• Strong knowledge of SEO tools and software, such as Google Analytics, Google Search Console, SEMrush, Moz, or similar.

• Strong understanding of Wordpress and updates

• Stay updated with the latest SEO trends, algorithm updates, and best practices, including proficiency in HTML, CSS, JavaScript, and other web technologies.

• Ability to work with fast paced environment