Description:
The Senior Graphic Designer conceptualizes, designs and illustrates artwork for B2B and Sales assets, using the brand identity to develop high quality and innovative content such as static visuals and animated videos. Ensures the look and feel of the brand is consistent with brand and IP regulations and delivered on time.
This is a role for a creative individual with excellent aesthetic judgment and willingness to collaborate within a team environment. This role also entails the creative stewardship of the brand and the innovation in creative solutions to reflect the brand’s core values. This includes the development of all creative including photo, video and layout designs to support in-park/attraction(s) communication and external marketing campaigns.
Job scope also includes:
- Create complex graphics, animations and illustrations using independent judgment and creativity for the design team to develop creatives for B2B and Sales communications
- Make objects or characters appear lifelike by manipulating light, color, texture, shadow, and transparency, or manipulating static images to give the illusion of motion
- Provide creative solutions to business challenges including the full 360 roll-out of external B2B marketing across social media, out of home print and digital media
- Drive creative solutions that are in-line with Yas Island’s brand value proposition and reflect the brand’s core values
- Creative to be developed in-line with the overall brand strategy, the brand guidelines, and IP regulations
- Assist in the development of all Yas Island and theme park/attraction(s) Brand Guidelines to set the foundational brand standards and expectations of all creative execution. Brand guidelines to set the bench mark for the Miral Destinations Sales and B2B Marketing team, external parties including Miral Experiences, Miral Group, partners and sponsors
- Ideation of innovative and out-of-the-box creative solutions including new concepts, activation ideas and digital rich media in line with the latest marketing and design techniques
- Advise on the production process of creative solutions, including production specifications, reviewing material to maintain a high quality assurance
- Performs other miscellaneous support functions as required
To be considered for this role, you will need to have:
Essential:
- Professional qualification in Marketing, Communications, Graphic and Motion Design
- Minimum 5 years of Multimedia/Graphic Design experience
- Assertive and approachable personality
- Proficient in taking instruction, reading and understanding Creative Briefs
- Solid understanding of brand development and design
- Expert in computer graphics software for the development of all art, photo, video and layout designs
- Highly deadline driven
- Resourceful, pro-active and innovative thinker
- Ability to navigate a busy and challenging environment
- Solid attention to detail
- Deep organizational skills
- Proficiency in writing, speaking, and understanding the English language