Description:
The Senior Marketing Executive will be responsible for setting specific objectives to develop a cohesive and profitable marketing strategy to boost brand awareness, obtaining more followers, and generating prospective leads for business development.
Key Responsibilities:
Social Media
- Design and implement social media and communication campaigns to align with marketing strategies
- Create captivating content for all social media pages and channels, including regional news and event updates
- Planning, monitoring, updating and reporting on the ongoing company’s presence on social media
- Accountable for community management across all social media channels
Website
- Accountable for monitoring, updating, and reviewing the website for information accuracy and functional performance
- Develop digital campaigns to increase web traffic
- Accountable for the management of company preparation of blogs, including planning, development and copywriting and publishing on the website
- Primary liaison with the SEO, PPC and Development teams
Marketing
- Support the planning, implementation, and monitoring of marketing campaigns
- Graphic and content design of newsletters, marketing collateral, media releases, exhibitions, tradeshow materials and promotional campaigns
- Launching optimized online promotions to increase company and brand awareness
- Organize and coordinate marketing events such as conferences, webinars, and trade shows
- Accountable for corporate brand consistency
Key Responsibilities:
- Developing new social media and marketing strategies
- Responsible for maintaining company’s social media platform and monitoring user engagement
- Analysing client reviews and other forms of feedback
- Implement new features to develop brand awareness – promotions/competitions
- Conducting market research to better understand the marketing needs of the organization and its target audience
- Contributing towards improvements of branding, PR and lead generation for Creation Business Consultants
What you’ll need:
- Bachelor’s degree in marketing, business administration, or related field
- 5+ years of experience in marketing, advertising, and brand management
- Certification courses in Marketing, digital marketing, advertising tools will be added advantage
- Stellar written and oral communication skills
- Demonstrated experience with #social media platforms (LinkedIn, Facebook, Twitter, and Instagram)
- Experience with #Adobe Creative Cloud (Adobe Photoshop, Adobe Premiere), graphic designing & video editing is desirable