Description:
The Senior Marketing Manager is responsible for crafting and executing innovative marketing strategies to promote real estate properties, boost brand visibility, and drive sales. This role involves collaborating closely with sales teams to produce engaging marketing materials, overseeing both online and offline campaigns, and leveraging analytical tools to refine strategies for optimum performance.
Key Responsibilities:
- Create and execute plans to drive lead generation and promote real estate properties.
- Design marketing materials such as brochures, ads, and property listings.
- Oversee social media, websites, and online advertising to enhance property visibility.
- Work with the sales team to align marketing efforts with sales goals and create targeted campaigns.
- Track marketing data and adjust strategies to improve results and ROI.
- Stay informed about industry developments and competitor activities to identify new opportunities.
- Plan and manage events like open houses and property showcases.
- Coordinate with external agencies and vendors to execute marketing campaigns.
- Manage marketing budgets and ensure efficient allocation of resources.
- Use CRM software to track leads and ensure smooth transitions to sales.
- Monitor competitors and industry trends to guide strategy.
- Gather and analyze customer feedback to improve messaging and marketing effectiveness.
- Ensure all marketing materials adhere to brand guidelines and quality standards.
Qualifications:
- A bachelor’s degree in Marketing, Communications, or a related discipline.
- A minimum of 10 years’ experience in real estate marketing or a related field, with demonstrated success in driving property sales and brand awareness.
- Strong understanding of real estate marketing trends, digital tools, and traditional marketing practices.