Senior Public Relations Account Executive

Description:

AMC, a leading full-service agency driven by innovation, is looking for a motivated and talented PR & Communications Account Manager to handle a high-profile account in Abu Dhabi’s education sector. This role offers an exceptional opportunity for senior account executives ready to take on more responsibility, work closely with high-profile clients, and advance their PR & Communications careers to the next level.

Key Responsibilities:

• Account Management:

• Serve as the primary point of contact for the assigned high-profile education sector client, ensuring effective and seamless communication.
• Develop and maintain strong client relationships, understanding their needs, goals, and expectations.
• Create and execute strategic PR and communications plans tailored to client objectives.
• Provide regular updates and reports to clients on campaign progress, results, and insights.

• Content Creation and Writing:

• Draft compelling press releases, articles, speeches, and other content in both English and Arabic.
• Develop high-quality communication materials, including newsletters, reports, blogs, and social media content for the C-suite, to support client initiatives.
• Ensure all content aligns with the client’s brand voice and objectives.

• Media Relations:

• Build and maintain strong relationships with local, regional, and industry-specific media outlets.
• Pitch stories, secure media coverage, and organize interviews for the client with key media representatives.
• Monitor and report on media coverage and public sentiment to identify opportunities and areas of improvement.

• Event Planning and Management:

• Plan and manage press conferences, media briefings, and other client events.
• Coordinate logistics and develop event-related materials such as press kits, talking points, and invitations.

• Crisis Communications:

• Provide strategic counsel on managing sensitive issues, ensuring the client is prepared to respond effectively to potential crises.
• Develop crisis communications plans and draft statements for quick deployment when necessary.

• Strategic Planning and Campaign Execution:

• Design and implement integrated PR campaigns to support client initiatives and goals.
• Analyze campaign performance and provide actionable insights to optimize future strategies.

• Team Collaboration:

• Collaborate with internal teams (creative, digital, and marketing) to ensure cohesive messaging across all platforms.
• Mentor and guide junior team members, sharing best practices and ensuring the delivery of high-quality work.

Experience:

• 3–5 years of experience in PR and communications, preferably with experience in agency settings or in the education sector.

Skills:

• Exceptional bilingual writing and content generation skills (English and Arabic).
• Strong media relations skills, with an established network of local and regional journalists.
• Excellent time management and organizational abilities, capable of managing multiple projects simultaneously.
• Creativity in developing innovative PR campaigns and strategies.
• Proficiency in monitoring and analyzing PR metrics and campaign effectiveness.