Description:
The Senior Social Media Executive is responsible for defining and executing a specific social media strategy, develop brand awareness, generate inbound traffic and encourage product adoption, ready to develop his existing skills by working with senior staff on a range of ambitious and innovative projects.
Responsibilities
- Assist the Social Media Manager in the development of the yearly and quarterly social media marketing strategyfor multiple clients
- Liaise effectively with clients and other team members
- Attend functions and events for social media coverage
- Create a regular publishing/posting schedule
- Implement a content calendar to manage content and plan specific, timely marketing campaigns
- Collaborate with the creative team to produce attractive and effective design for all media
- Understanding of social ad campaigns
- Oversee and monitor analytics
- Prepare regular client reports
- Manage and train interns and coordinators
Skills/Requirements
- In-depth knowledge and understanding of Social Media platforms
- Ability to work side by side with colleagues (ie: content development, creation and editing of content, and community management)
- Understanding of the creative process, time and resources to move projects from concept to completion
Qualifications
- University Degree in Marketing or any relevant field is a plus
- 2-3+ years agency experience is required in Social Media, Digital Content, Advertising, Marketing or similar
- Strong background in social media content creation