Description:
The Senior Strategic Marketing Manager, Growth Program is responsible for developing a comprehensive program for the Electric Vehicle (EV) and Battery Energy Storage (BESS) markets and other programs designed to drive growth for ERS and HVM. This role is responsible for identifying the target segments and industry partnerships, executing the marketing strategies needed to build awareness and capture sales opportunities, and collaborating with the Business Development Manager to pursue these growth opportunities. This role will also need to deliver against budget targets and measure and report on program KPIs.
Responsibilities
The ideal candidate will have a deep understanding of the marketing lifecycle from analysis to planning to execution. This role demonstrates a collaborative approach between sales and marketing and is designed for an innovative self-starter. The key responsibilities of this role include:
- Develop and execute go-to-market plans that delivers against specified business results and revenue targets
- Develop market segmentation and positioning for areas of responsibilities
- Develop marketing programs to generate sales and drive revenue growth
- Serve as subject matter expert of assigned program(s)
- Execute marketing plans that include events, public relations, social media, digital marketing and branding
- Establish and deliver against marketing program KPIs
- Create regular reporting cadence for specific marketing performance
- Conduct internal and external customer research to gain insights for decision making
- Conduct market and competitive research and analysis to establish marketing strategies and new growth opportunities
- Generate relevant content for use in thought-leadership and promotional materials that advance the brand
- Serve as subject matter expert (SME) for marketing and areas of responsibility
- Present at external events and internal training and meetings
- Deliver sales enablement training and assets to support sales cycle
- Engage with cross-functional teams including corporate marketing, legal, finance, operations and sales
- Adhere to all company policies, procedures and business ethics codes and ensure that they are communicated and implemented within the team.
- Perform other duties as assigned and applicable
Qualifications
- Proficient with Microsoft Office suite (ie. Excel [especially], PowerPoint, Access, Word, Outlook)
- Strong written, project management, and presentation skills
- Strong communication skills to all levels of the organization from peers to executive management
- Self-starter
- Based in Westerville, OH working full time in office.
- Broad based understanding of marketing is essential. Knowledge of the electrical industry and renewable energy market is a plus.
- Digital marketing experience is a plus
- Experience with services marketing or product management
- Experience with Pardot and Sharepoint is a plus