Description:
We are looking for a passionate and creative Digital Marketing Executive to join our team in Dubai.
Job Title: SEO & Digital Marketing Executive
Salary range: Up to AED 4.5K
Location: Dubai
Responsibilities:
- Develop and implement digital marketing strategies: Create and execute comprehensive digital marketing campaigns aligned with business objectives, targeting specific audiences across multiple channels and for our varied business units.
Social Media Marketing:
- Manage social media presence across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
- Run paid social media campaigns, analyze performance, and optimize for ROI.
Search Engine Optimization (SEO):
- Conduct keyword research and optimize website content for improved search engine rankings.
- Track and analyze SEO performance, making data-driven adjustments to strategies.
Search Engine Marketing (SEM):
- Manage paid search campaigns on Google Ads and other platforms.
- Conduct A/B testing to optimize ad copy and landing pages for conversions.
- Monitor campaign performance, analyze key metrics, and adjust bids and budgets accordingly.
Email Marketing:
- Create and execute email marketing campaigns to nurture leads and drive conversions.
- Segment email lists and personalize content for improved engagement.
- Analyze email campaign performance and make data-driven adjustments.
Content Marketing:
- Collaborate with the content team to create high-quality, engaging content (blog posts, articles, infographics, etc.) that attracts and converts target audiences.
- Promote content across various digital channels to maximize reach and impact.
Website Analytics and Reporting:
- Track and analyze website traffic, user behavior, and conversion rates using Google Analytics and other tools.
- Generate regular reports on campaign performance, providing insights and recommendations for improvement.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2-3 years of proven experience in a digital marketing role.
- Hands-on experience with SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, social media management tools).