Social Media Content Writer

Description:

The Role

This is an individual contributor role, reporting into the Content Development lead/Editor.

The purpose and key expectations would be as follows:

Purpose:

Use content to create meaningful conversations that drive value, between both client brands and their audiences, and its customers, partners, and the larger industry ecosystem that it is a part of.

The key expectations of the role:

• Enable brands to leverage content to engage their audiences at every stage of the marketing funnel

• Help brands take their brand messages out to their audiences through content that starts a conversation

• Leverage content to help brands start conversations that result in value creation.

• Produce quality content that reflects brand story, brand message and value proposition to its target audiences

• Help brand drive greater brand awareness, share of voice, recall, for its key offerings and strategic business partnerships

Competencies required: Knowledge, skills, attitude:

Knowledge

Essential  Proficient in English language writing and comprehension

 Intermediate to high level of copy editing and proof-reading skills

 Intermediate to high level of primary and secondary research