Social Media Executive

Description:

Social Media Executive works along with the Marketing manager & team to manage and implement marketing strategies, handle social media accounts and campaigns.

Roles and Responsibilities:

· Assist the marketing manager in building efficient and intuitive marketing strategic plan.

· Execute the strategy by competitive research, platform determination, benchmarking and audience identification.

· Generate, edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages prospects to action in our social media channels and visit our website.

· Engage in relevant conversations on behalf of the brand, and “soft selling” the product by providing support to current and prospective customers.

· Set up and optimize company pages within each platform to increase the visibility of the company’s social content.

· Moderate all user-generated content in line with the moderation policy for each community.

· Create editorial calendars and syndication schedules.

· Support advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events.

· Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.

· Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.

· Collaborate with external website & blog manager, SEO team & graphic designers.

· Collaborate with manager in preparing social Media budgets and monitoring expenses.

· Define most important social media KPI’S.

· Stay up to date with the trendy social media tools.

Requirements:

· Min 2-3 years UAE experience as an Marketing or Social Media Executive with skills in Social media, Digital Marketing/SEO Specialist in an agency or company setup.

· Bachelor's degree in marketing or Mass communication or Advertising or Design Management background is mandatory.

· Previously worked with high-end luxury brands.

· Excellent consulting, writing, editing skills (photo/video/text using canvas, etc).

· Demonstrable social networking experience and social analytics tools knowledge.

· Knowledge of social media automation tools.

· Knowledge of online marketing and a good understanding of major marketing channels.

· Graphic designing and basic animation skills.

· Passionate about learning new skills and growing.

· Candidate who is immediately available will be given the preference.

· Office Location: Dubai

· Fluent in both English and Arabic is mandatory for the role.