Social Media Executive

Description:

As a social Media Executive, you’ll be responsible for developing and implementing social media strategies to increase brand awareness, engage with audiences, and drive traffic to our platforms. You’ll manage various social media channels, create engaging content, and analyze performance metrics to optimize campaigns.

Responsibilities

1. Develop and execute social media strategies to meet organizational goals.

2. Manage and maintain all social media channels, including Facebook, Twitter, Instagram, LinkedIn etc.

3. Create engaging content such as posts, videos, and graphics that resonate with the target audience.

4. Monitor social media trends, tool, and applications, and incorporate them into strategies.

5. Interact with followers and respond to inquiries, comments, and messages in a timely manner.

6. Collaborate with the marketing team to ensure social media strategies align with overall marketing plans.

7. Utilize social media advertising platforms to create and manage campaigns.

8. Analyze performance metric and prepare reports on social media activities, providing insights and recommendations for improvement.

9. Stay up to date with industry best practices and new social media platforms to continuously improve our social media presence.

10. Monitor and manage online reviews and reputation management.

Qualifications

1. Bachelor’s degree in marketing, communications, or related field.

2. 3+ years of experience

3. Proven experience as a Social Media Executive

4. Strong understanding of social media platforms, tools, and best practices.

5. Excellent written and verbal communication skills.

6. Creative mindset with ability to generate innovative ideas.

7. Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.

8. Analytical skills to interpret data and draw actionable insights.

9. Ability to work well under pressure and manage multiple tasks simultaneously.

10. Strong organizational and time-management skills.

11. Familiarity with SEO principles and content marketing is a plus.