Description:
Responsibilities
1. Social Media Strategy and Execution
- Develop and execute a comprehensive social media strategy tailored to Dubai’s real estate market.
- Stay updated on the latest social media trends and adapt strategies accordingly.
2. Content Creation
- Plan, create, and post high-quality content, including images, reels, and videos, showcasing listings and the luxury lifestyle.
- Design engaging posts, captions, and stories that resonate with our target audience.
- Utilize professional photography and videography to highlight property features.
3. Platform Management
- Manage and grow accounts on Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, and WhatsApp.
- Schedule and optimize posts for maximum reach and engagement.
- Respond to comments and messages promptly to foster community engagement.
4. Advertising and Lead Generation
- Plan and execute targeted ad campaigns to generate leads and boost visibility.
- Use analytics tools to monitor ad performance and optimize for better results.
5. Analytics and Reporting
- Track and analyze key metrics (e.g., reach, engagement, lead conversion) to measure performance.
- Provide monthly reports with insights and recommendations for continuous improvement.
Requirements
1. Experience and Expertise
- Proven experience as a Social Media Manager with some experience in the real estate industry.
- Familiarity with the Dubai real estate market and audience preferences.
2. Skills
- Strong content creation skills (photo editing, video editing, reel creation, etc.).
- Proficiency with tools like Canva, Adobe Creative Suite, and scheduling platforms (e.g., Hootsuite, Buffer).
- Excellent communication skills; must be fluent in spoken English and demonstrate impeccable written English skills.
3. Technical Knowledge
- Expertise in running targeted ad campaigns on Facebook, Google, Instagram, LinkedIn, TikTok, Twitter, YouTube, and WhatsApp.
- Proficiency in analytics tools (e.g., Google Analytics, platform-native insights).
4. Location
- Must be based in Dubai and available for weekly in-person meetings.
5. Portfolio
- A strong portfolio showcasing social media accounts you’ve managed, particularly for real estate or luxury brands.