Social Media Marketing Specialist

Description:

This is a full time on site role for a Social Media Marketing Specialist at VESLA Rent A Car in Dubai. The Specialist will be responsible for managing social media marketing campaigns, creating engaging content, implementing digital marketing strategies, and enhancing overall brand communication.

Key Responsibilities

· Having experience in SEO and digital marketing is a significant advantage for the applicant.

· Develop and execute social media strategies across platforms such as Instagram, Facebook, LinkedIn, TikTok, and

YouTube to increase brand awareness and engagement.

· Create and curate high-quality content, including videos, images, and posts, tailored to the target audience.

· Serve as the brand's spokesperson in video content, representing the company professionally and confidently.

· Monitor social media channels, respond to inquiries, and engage with followers to foster a strong online

community.

· Analyze social media performance metrics and prepare regular reports to optimize campaigns and strategies.

· Collaborate with the marketing team to align social media initiatives with broader marketing goals.

· Stay up-to-date with trends in social media, digital marketing, and the car rental industry to ensure innovative and

effective campaigns.

· Coordinate with photographers, videographers, and graphic designers for content creation and editing.

· Manage paid advertising campaigns on social media to drive lead generation and bookings.

Qualifications:

· Proven experience in social media management and digital marketing.

· Strong communication and presentation skills.

· Comfortable on camera and experienced in creating video content.

· Proficiency in social media tools and analytics platforms.

· Creative mindset with attention to detail.

· Ability to work independently and as part of a team.

· Knowledge of the car rental or automotive industry is a plus.