Description:
The Terminal Market Manager will oversee operations, sales strategies, and client relationships within the terminal markets. This role requires the ability to navigate cultural nuances and industry trends, ensuring our products and services meet client demands effectively while supporting our growth objectives.
Key Responsibilities
- Develop and implement integrated brand marketing and communication strategies tailored to the local market, based on the company's product characteristics and positioning
- Build and manage social media platforms, maintain them daily, and promote fan growth while coordinating with e-commerce for large promotional activities
- Manage ATL (Above The Line) marketing, including radio, TV, magazines, and newspapers, creating a supplier management list and selecting appropriate media for the right times
- Oversee BTL (Below The Line) marketing by managing local and domestic suppliers for advertising materials, monitoring the market's advertising landscape, and ensuring visibility and brand presence
- Build and manage the local marketing team
- Recruit, train, and manage marketing team members
Required Skills and Qualifications
- Proven success in customer development and familiarity with the company's terminal products
- Fluent in Chinese and English, able to use it as a working language
- Willingness to work long-term in overseas locations such as Saudi Arabia, Morocco, Iraq, and the UAE
- Experience in managing projects and teams, with the ability to mobilize internal and external resources
- Strong ability to handle pressure, with a preference for candidates with end-to-end product management experience
- Strong customer development abilities
- Excellent communication and collaboration skills
- Proactive learning and customer relations skills
- Ability to take on responsibility and handle stress